“Never let a 140 character tweet cost you a $140,000 scholarship,” tweeted Brandon Chambers, an assistant men’s basketball coach at Marymount (VA) University. Three years earlier, a potential basketball scholarship athlete had his recruitment brutally terminated because of his Twitter activity, which the coaches said “did not represent what the university was about.” (USA Today, Jan. 5, 2015) More and more, colleges (and businesses) are requiring applicants to provide social media IDs to better screen who would be the best “fit” and to evaluate character. Woe be to him or her who posts inappropriate material, whether offensive language, derogatory comments, or incriminating photos. “Freedom of speech does not mean freedom of consequences”, says David Petroff, director of athletic communications at Edgewood (Wis.) College.Teens need to realize and take responsibility for their online actions just as carefully as physical ones.
Many college and university athletic directors are using social media to check out the integrity of their potential athletes. It’s important to remember that once you put something out in the Twitterverse or on Instagram, it’s out there, it’s public. There are plenty of examples of celebrities tweeting something rash, only to have to retract it after public outcry. In the collegiate athletic world, you don’t even get that chance. (Pro football player rants abound, however–go figure.)
I have a moderate to low social media presence by choice. I have a Facebook page, Twitter (rarely use), Instagram (even more rarely), a blog, and a LinkedIn account that I haven’t updated in years. I post only those things that I could shout in church, and I’m constantly reminding my students to think before they send anything out onto the interwebs. If one bad tweet can ruin an athlete’s career (or any career for that matter), it behooves all of us to remind our teens of the calamitous effect of posting without reflection. (Of course, the whole “think before you speak/act” phrase has been around for ages…)